Building a digital marketing strategy can be time-consuming. Managing directories and listings is tedious. You may wonder is it worth spending time and money adding your carpet cleaning business on relevant directories and building citations. Listings and citations help your website rank top on Google and generate leads.
Online listings and business directories are generally local listing websites. They display your business name, contact number, logo, address, and a website link. Each online directory differs and you can categorize them into two.
Local citations
For consistent business details to be visible online there is a need to look for major search engines like Google My Business, or Yelp, or YellowPages. The more popular local citation sites the higher the ranking.
Niche directories
Add your cleaning company business to a directory site like FlooringDomain because it is a one-hub dedicated to flooring suppliers, contractors, carpet retailers, etc. Niche directories enhance the relevancy of your website. There are many small niche directories to look for and add your services.
Why proper citations on niche directories matter?
Many business owners create listings but are skeptical. They feel that they don’t get dozens of leads from these directories then why spend time getting listed everywhere. The reasons to build a local business profile on different niche directories is link or authority building
Local citations on niche directories send links, which helps to build a business backlink profile. Gaining visibility is great for small businesses. Niche directories add authority as well as relevancy to your site.
For commercial carpet cleaner a link from flooring.com is more worthy than a link from an attorney site because it is relevant. Search engines look for the relevancy of the incoming links to determine your ranking. The majority of incoming links need to be relevant so that Google does not get confused. Directory links are simple to build. With correct citations on local directories, you can build backlinks in bulk.
Citations are also called signals because they help search engines to weed away scam or irrelevant businesses from search results. The business that reveals uneven NAP [Business name, Address, and Phone number] don’t get spared, the crawlers decline them from local search results. Therefore, there is a need to understand the importance of citations to avoid getting penalized in ranking algorithms.
A citation on business directories is a part of your local SEO. Websites where you build your profile needs to be reliable, trusted, and have high traffic. This offers your website leverage to create authority as well as establish trust for your small business among search engines as well as potential customers.
Citation sources
- Local search engines like YellowPages, Yelp, Google My Business, FourSquare, etc.
- Local niche blogs.
- Niche focused directories.
- On niche sites where your competitor’s citation is listed.
- Local business organization.
Citations are a major search engine algorithm and take time to build. It is a worthy investment but make sure to correctly and evenly supply your NAP and other details.
