Any good real estate agent will tell you how vital postcards are for real estate farming and while it does sound like a traditional solution to generating leads, one cannot ignore their effectiveness. And while they need to be updated in terms of design and content strategy, the fact is that one cannot escape direct mail. When you target it right, listings soon become leads.
Here is why real estate postcards are essential.
Postal cards, just like any other direct mail, need to be eye-catching and memorable, make an impact, and most importantly, convert potential listings to deals.
Types of Postcards
Introductory
As much as people should know you, they will most likely remember you by the house you sold. Whether a new agent or in a new neighborhood, the polite thing to do is introduce yourself. With a memorable quote or a joke, introduce yourself briefly and your successful deals in detail.
You need to target your cards according to the community you are trying to serve. A good school district is preferable for newly divorced single parents, while new renters turned buyers might be a bit more flexible. And don’t forget to add your website and contact details.
Listings
It is essential to maintain consistency in postal cards, and when you are farming, you need to send one at least every week. And while it is not advisable to always be promotional, you do need to pick your time. You can include your recent listings and other soon-to-be expired listings. Be sure to include key features of the house to reach a bigger pool of people.
Statistics are always attractive to investors, and you will surely be getting calls as long as you can back up those statistics.
Just Sold Cards
Success stories are most loved. You could be a newcomer or in the business for years, but you cannot rely only on brand value. It would be better if you showcased your successful deals.
Every time a prominent deal happens, you need to add it to a postcard along with market statistics. The message that your services impact the house owners should be clear.
Seasonal Offer Cards
Holiday cheer is always great to use. You are likely to be noticed with a clever pun or a feel-good moment. And while you could deliver a holiday real estate card, you can always include seasonal recipes to ensure your card is saved even after the holidays.
Anniversaries Cards
While new clients are always a surprise, there is an established level of comfort with the old ones. So the anniversary postal card can be a casual and fun reminder of clients’ past investments. You can even personalize it by adding minor property details and asking them for a referral. A card with a gift has a higher chance of referral.
Ensure you understand real estate postcards thoroughly before making any decisions. Generating leads is increasingly complex in a competitive market, and you need to use every tool in your arsenal to get deals done. While targeted postal cards are economical options in marketing, you must use it alongside the digital marketing practices.
